Comparing two versions of a webpage or app to determine which performs better.
Testing two different button colors to see which gets more clicks.
Ensuring that your product is usable by people of all abilities and disabilities.
Adding alt text to images so screen readers can describe them to visually impaired users.
The property of an object that indicates how it can be used.
A button looks clickable because of its shape and shading.
Elements that prompt the user to take a specific action, like buttons or links.
A “Sign Up Now” button that encourages users to create an account.
The amount of mental effort required for a user to use your product.
A cluttered interface with too many options can overwhelm users.
Ensuring uniformity in design elements across your website or app.
Using the same button style, color, and font throughout the site.
Deceptive design techniques that trick users into taking unintended actions.
Hiding the “unsubscribe” button in an email to make it hard to opt-out.
Design elements that go beyond functionality to create a memorable and enjoyable experience for the user.
Animated micro-interactions that respond playfully to user actions.
A collaborative visualization used to articulate what a user sees, hears, thinks, and feels, helping teams understand user experiences.
Mapping out a customer’s emotions during a frustrating checkout process.
The design of a page or screen when no data or content is available, providing guidance on what to do next.
A blank to-do list that suggests, “Add your first task!”
Design principles aimed at preventing user errors before they occur.
Confirming with users before they delete an important file.
A predictive model of human movement used in UX design to determine the time required to move to a target area, such as a button or link.
Placing frequently used buttons closer to the user’s primary action area.
Visual representations of user interaction data that show where users click, scroll, or spend the most time on a page.
A heatmap showing users frequently click on an unlinked header, indicating a desire for more information.
A usability inspection method where evaluators identify usability problems in the UI based on established heuristics.
Assessing a site against Nielsen’s 10 Usability Heuristics.
The structural design of shared information environments, organizing content to help users navigate efficiently.
Categorizing a blog’s content into clear, logical topics.
The simplest version of a product that can be released to validate core features and gather user feedback.
Launching a basic app with only essential features to test market demand.
Small pieces of text that guide users through a process, like buttons, tooltips, and error messages.
A button that says “Add to Cart” instead of just “Submit.”
The process of guiding users through the initial setup or introduction to a product to help them understand its features and benefits.
A tutorial that shows users how to use key features when they first open an app.
A technique that shows only the most important information upfront and reveals additional details as needed.
Showing basic settings on a page, with an option to “Show Advanced Settings” for expert users.
Creating an early model of a product to test ideas, gather feedback, and refine design concepts.
Using Figma to create a clickable prototype of a new app feature.
A design approach that ensures websites and applications work seamlessly across different devices and screen sizes.
A website that looks good on both a mobile phone and a desktop screen.
The accumulation of design decisions that negatively impact user experience, often resulting from shortcuts taken during development.
A feature that was rushed to release without adequate user testing, leading to confusion.
Observing real users as they interact with your product to identify usability issues.
Watching users struggle to find the checkout button on an e-commerce site.
The path taken by a user to complete a task on a website or app.
From landing on the homepage to completing a purchase.
A visual representation of the process a user goes through to accomplish a goal on your website or app.
Mapping out the steps a user takes from first encountering a product to making a purchase.
A fictional representation of a typical user based on research, detailing their needs, goals, and behavior patterns.
“Sarah, a 35-year-old marketer who values quick and intuitive tools to save time.”
A design approach that prioritizes the needs, wants, and limitations of end-users at every stage of the design process.
Iterating on a prototype based on user feedback from usability tests.
The immediate visual response to a user action, such as a button changing color when clicked.
A form field highlighting in red when an invalid input is detected.
The arrangement of elements in a way that implies importance, guiding users' eyes through the content.
A large, bold headline at the top of the page draws more attention than smaller text below it.
A basic visual guide that represents the skeletal framework of a website or application.
A black-and-white outline showing the placement of elements like headers, text blocks, and buttons.